American Sport Movies Dealing with Racism - 6989 Words

1. American Sport Movies There are few countries in the world in which sports permeate national life to the degree that it does in the United States. Sports are a big part of the fabric of American life. The centrality of sports in American life is amply reflected in the American cinema. For decades movie makers have successfully mined sports to produce some of the most inspiring, poignant, exciting and memorable American movies ever made. The genre of ‘Sport Movies’ established in the Fifties and the Sixties. At the very beginning it was hard to see it as an independent genre because there was a lot of mixture. There have been propaganda movies as well as comedies, dramas, gangster movies or even westerns combined with some sport†¦show more content†¦In the meantime he made some 60 seconds movies for his own pleasure which were even mentioned in a popular magazine. 23 BBDO, a very famous advertising agency, offered him a job in New York. So in the next three years Bruckheimer produced some successful spots and campaigns, among others for Coca Cola. In 1972 20th Century Fox offered him the chance to collaborate in one of their movies. In spite of the low salary and the high risk of failing Bruckheimer decided to start a career in Hollywood. In the first 9 years he made 8 movies. Then he met Don Simpson who got his friend and partner. Their first movie â€Å"Flashdance† was a big success and made them famous. In the following years they made some blockbusters like â€Å"Top Gun† and â€Å"Beverly Hills Cop† for Paramount Pictures. But Paramount Pictures was the wrong film studio for Simpson and Bruckheimer and so they changed to Walt Disney Company where they could work more autonomous. The two friends were very different. Bruckheimer restrained and quiet and responsible for the content, and Simpson enterprising and a showman who made the public relations work. But gradually Simpson became a drug addict and although Bruckheimer tried to help him he died in 1996 because of an overdose. Some critics said that this would also be the end of Bruckheimer’s career but he proved them wrong. He produced a lot ofShow MoreRelatedIn Films And Television, There Are Many Different Ways1019 Words   |  5 Pagesstereotypes focused around race and economic class. In many movies and television shows, writers challenge stereotypes and use counter-hegemony to remove stereotypes around social groups like race and economic class. There are many articles that talk about race and social class in movies. One article is, â€Å"How The Blind Side Blinds Us: Post racism and the American Dream† by Jeffery Bineham. This article mentions how the movie fights against racism. The author of this article explains how this film usesRead MoreHow Should One Define The American Identity?1642 Words   |  7 PagesHow should one define the American Identity? The American Identity should be defined as multicultural individuals who commit to similar common values, ideas, beliefs, and personal freedom rather than being defined by race, ethnic identity, and religion. Our common values, ideas, and beliefs depend on the core structure of the American government: the Constitution, which provides freedom, equality, and independence. Since America is very diverse due to the constant flow of immigrants from all overRead MoreAmerican Revolution1716 Words   |  7 Pagesâ€Å"motion picture†. Movies are a rollercoaster rid e that transcends people into a whole different world fresh out of somebody’s imagination as seen through the genres of horror, drama, and science fiction. The movie business allows people to break through the burden of everyday life. Considering today’s way of life, people would be lying if they did not admit that movies are an influential entity in our culture. 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On the other hand, if one were to consult Forbes magazines list of the 600 highest compensated CEOs and chairmen, one would find very few black Americans represented. The Forbes list goes a few steps further and not only supplies information about yearly earnings, but goes into detail regarding individuals assets and their command over monetary resources. African Americans are very well represented in the firstRead MoreEssay on Two Nation: The War Continues...2406 Words   |  10 Pagesfor white Americans is essentially moral: is it right to impose on members of an entire race a lesser start in life and then to expect from them a certain degree of resolution that h as never been demanded from your own race?† With this question the author concludes his book. The book is called â€Å"Two Nations: Black and White, Separate, Hostile, Unequal.† The author is Andrew Hacker, a professor of political science at Queens College. 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This was due to all the racism that went on with black people ever since the NFL first came into existence in 1920 . Some characteristics that were associated with black men during those times are that they are ghetto, criminals,dumb and violent . ManyRead MoreSegregation on America2830 Words   |  12 Pages America has been dealing with segregation from its birth. Many of us wonder today if America should be resegregated. â€Å"To segregate is to: to require often with force, the separation of (a specific racial, religious, or other group) from the general body of society.† (Dictionary.com). In order to understand our selves, we must first understand Segregation in America. The constantly changing fashionable take on Segregation in America demonstrates the depth of the subject. 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Sexism in Film Essay - 1055 Words

In society, women are often perceived as the weaker sex, both physically and mentally. In modern times women have leveled the playing field between men and women, and feminism is a highly discussed topic, but for years, women faced discrimination and prejudice both in life and in the workplace, due to their sex. This way of thinking flooded into the world of film. In their works, the authors of each of the various sources address the limitations and liberations of women both on and off the screen in nineteenth century Film and Cinema. Not every source is completely filled with information related to the research topic, but they do cover and analyze many of the same points from different perspectives. Prominent points addressed in each†¦show more content†¦It was not until the mid-1910’s did the film industry shift â€Å"towards a model that prized business legitimacy. This shift ultimately marginalized the woman filmmaker† (Mahar 133). The presentation of women on screen is another highlighted issue in many of the gathered sources. Because men were ultimately in control of what went on the screen much of what the audience perceived were women from the male imagination or fantasy. Bernard Beck elaborates in his article Where the Boys Are: The Contender and other Movies about Women in a Man’s World that, â€Å"†¦women have been used to dress up a male story or motivate a male character† (Beck 15). Women were often insignificant and trivial characters. Although, Kathe Davis disagrees to a point. In her article, Davis offers a dissonant opinion to the fore-mentioned insignificance of the female character. She instead describes many female characters as â€Å"predators,† and analyzes the roles of lead women in three prominent films of the nineteenth century. In each film, she finds parallels and similarities of cases of â€Å"female emasculation† and instances where â€Å"women are turn ed into objects of male desire† (Davis 47-48). Davis does not perceive female characters as being insignificant, just stripped of their power and misrepresented. She discusses how females of power are often portrayed as crazyShow MoreRelatedThemes Of Hidden Figures Directed By Theodore Melfi995 Words   |  4 PagesThe 2016 historical / drama film, Hidden Figures directed by Theodore Melfi explores the themes of racism and sexism in America during the 1960’s. These themes expresses Theodore Melfi’s intention of this film is displaying that sexism and racism is hard to abolish. Melfi uses visual and verbal features of dialogue, costume and symbolism to contribute to the director’s intention. A verbal feature Melfi uses to show the themes of sexism and racism is dialogue. 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Through the authors portrayal of Cleopatra and Antony, he spreads the message that obsession with p ower is bad and the idea that manipulation and attempts at domination are signs of a bad ruler. Sexism is compatible with such messages because as indicated by Plutarch, Cleopatra utilizes sexist expectations of women in order to manipulate Antony through her aspirationsRead MoreThe Wallpaper Of Purple By Steven Spielberg1426 Words   |  6 Pagescareer in the film industry, then The Color Purple was the movie that was able to distinguish Steven from any other movie director during the time. All of Spielberg’s movies prior to 1985 were generally movies of either action packed adventure or unnerving horror, but once Steven Spielberg announced that he would be doing a movie based on Alice Walker’s book, The Color of Purple, no one knew what to expect. 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The most prominent example of sexism in Beauty and the beast is with belle. she is very early on made into an object by the people in her town. beginning with the very first song belle , the townspeople describe

Dimensions of win win habit Free Essays

Only by having a foundation of trust and a strong emotional bank account can I come o the table with honesty and openness. When both partners bring a strong emotional bank account to the table, we are ready to deal honestly and fairly. The third dimension is agreements. We will write a custom essay sample on Dimensions of win win habit or any similar topic only for you Order Now From relationships flow the agreements that give definition and direction to win/win. In a win/win agreement, both parties agree on desired results, guidelines, resources, accountability, and consequences. Trust and mutual responsibility is the key to a win/win agreement. Proper management training is key to establishing the mindset needed to effectively carry out win/win agreements. The focus in a win/vain agreement is on results rather than methods, and people in a win/win agreement evaluate themselves. As such, a performance agreement that both sides agree to is key to an effective win/win agreement. Finally, a win/win agreement can only survive in an organization when the systems support it. I know that I get what reward. Thus, I must make sure that the systems surrounding any win/win agreement support a win/win mentality. To achieve the goals in my mission statement, the reward system must reflect my principles. Competition has its place in the marketplace, but cooperation is the key to interdependent relationships. There is a four step process to seeking a win/win solution. First, I see the problem from the other person’s point of view. Then, I identify the key issues and concerns involved. Third, I determine what results would constitute a fully acceptable solution. Finally, identify new options to achieve those results. Want to take advantage of the potential for mutual benefit that win/win solutions offer. I am ready to see any conflict that arises from a win/win perspective and seek the solution that ill be mutually satisfactory to all parties. There are five dimensions to the habit of thinking Win/Win; 1 . Character – Thinking win/win requires integrity (the value we place on our own principles) on the part of both parties. It also requires maturity – the balance between courage and consideration. Expressing feelings with courage tempered by consideration for the feelings of others is the mark of a mature person. Finally, to think win/win, we need an abundance mentality, meaning we realize there is plenty out there for everyone. People with a scarcity mentality think there is only one pie and they are fighting to get as large a slice as possible. People with an abundance mentality realize there are lots of opportunities, more than a person can take advantage of. 2. Relationships – The Emotional Bank Account is a key to structuring a Win/Win. If enough deposits have been made over a period of time, you have a degree of credibility enabling you to focus on the issues, not on personality conflicts. If both parties have high emotional bank balances combined with a ointment to Win/Win, a tremendous amount of synergy is possible. If the other person is not thinking Win/Win, you have to take the lead and be proactive enough to keep hammering until they realize you genuinely want a Win/Win deal. The relationship can be the key to the success of the entire process. 3. Agreements -? These give definition and direction to Win/Win. TO be effective, agreements should focus on desired results rather than the methods to be followed. Guidelines specifying the parameters for the results and the resources available to achieve the results should be included. Also a method of accountability for evaluation and an outline of what will happen as a result of the evaluation. 4. Systems -? Win/Win can only survive in an organization when the systems support it. If you talk Win/Win but reward Win/Lose, then don’t be surprised when everyone goes for Win/Lose scenarios. The training, planning, budgeting, communication, information and compensation systems all have to be geared towards Win/Win. 5. Processes – The essence of structuring Wining is to separate the person from the problem, to focus on interests ND not on positions, to invent options for positive mutual gain and to insist on objective criteria – some external standard or principle that both parties can accept. These processes are more fully examined in Habits 5 and 6. The five dimensions of the Win/Win model s described by the author are: Character is the foundation Of Win/Win. There Ernst be integrity in order to establish trust in the relationship and to define a win in terms of personal values. A key trait is the abundance mentality that there is plenty for everybody (v. The Scarcity Mentality). The abundance mentality flows from a deep inner sense of personal worth and security. Relationships are the focus on Win/Win. When there is a relationship of trust and emotional bank account balances are high, there is a much greater probability of a successful, productive interaction. Negative energy focused on differences in personality or position is eliminated; positive, cooperative energy focused on understanding and resolving issues is built. Performance agreements or partnership agreements give definition and direction to Win/Win. How to cite Dimensions of win win habit, Papers

The 20/20 Experience by Justin Timberlake free essay sample

For years, singer, actor, and performer Justin Timberlake has been asked one question repeatedly: When is that new album coming out? From his days in the popular boy band ‘NSync that rocked the nation, to his days as a familiar face on Saturday Night Live, Justin Timberlake has kept millions around the world on their toes, wondering when he’d come back to the world of music. It was a long wait, but it has proved to be worth it. For seven years, it seemed that Timberlake had abandoned the music industry and traded his microphone and lyrics for a script and a teleprompter. From an unaccredited role in On the Line in 2001, to a Oscar award-winning role in The Social Network, he has shown great acting talents. However, it’s obvious that he is a dynamic entertainer on stage. At only 32 years old, he has seen his musical talents bring him acclaim. We will write a custom essay sample on The 20/20 Experience by Justin Timberlake or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He has had his album Justified go triple platinum, been awarded six Grammy awards for his albums Justified and FutureSex/LoveSounds, and eight Emmy awards. With the help of the same producers from his previous two albums, Timbaland and Jerome J-Roc Harmon, he once again has revolutionized the genre of RB/soul music. He drew inspiration from older music and mixed it with futuristic, electronic samples, which is evident in songs like Strawberry Bubblegum and Spaceship Coupe. In fact, the 20/20 Experience is still number one on the Billboard 200 chart, for the second straight week, after debuting at number one. Also, it had sold 968,000 copies as of March 26, 2013, outdoing the combined success of his two previous solo efforts. In an interview with Ryan Seacrest, he explained the inspiration and meaning for the title of the album by saying, It more or less came out as I was playing some of the stuff for my friends, and they would come in and out of the studio and I’d say, ‘What do you think of this?’ and my best friend said, ‘This is music that you can see,’ and for some reason that stuck with me. The 20/20 Experience is just that. Not just an album, but a complete musical experience filled with emotions and stories. It’s safe to say that JT is back, and he’s here to stay.

Roberto Clemente Essays (1230 words) - Roberto Clemente, Carolina

Roberto Clemente Roberto Clemente played in an era dominated by the likes of Willie Mays, Mickey Mantle and Hank Aaron, Roberto Clemente was usually overlooked by fans discussing great baseball players. Not until late in his 18-year career did the public appreciate the talents of the 12-time All-Star of the Pittsburgh Pirates. Even though he was arguably the best baseball player at that time he was also a devote humanitarian which ultimately led to his death. Roberto Clemente Walker was born in Barrio San Anton in Carolina, Puerto Rico, August 18, 1934. Growing up he helped his father, who worked as a foreman on a sugar plantation and manager of a grocery store, load and unload trucks. The youngest of four children, Roberto excelled in track and field, winning medals in the javelin throw and short distance races. Despite his great success in the other sports his real love was baseball. He took advantage of the weather in Puerto Rico to play baseball year-round. He became consumed with the game. He squeezed a rubber ball to build up his throwing arm. While in high school, he signed a $60-a-month contract and he also received a $5,000 bonus and a new glove to play for Santurce, a professional team in the Puerto Rican league. He was 18 then and hit .356 in the winter of 1952-53. The next season, Brooklyn Dodgers scout Al Campanis held a baseball tryout clinic. He impressed Campanis enough that he offered him a $10,000 bonus. The 18 yr old had to wait until he graduated from high school before he could sign with a major league team. So he gave his word to Campanis that he would sign with the Dodgers. Later other teams were ready to offer him more money. The Milwaukee Braves were willing to give him a $30,000 bonus. But being a man of his word he stuck to his agreement and signed with The Brooklyn Dodgers. The talent-laden Dodger organization of the mid-1950s knew it would be difficult for the teenager to break into the majors with the Dodgers, therefor they tried to hide him in the minors. They were afraid that another team would draft him after the 1954 season. (There was a rule stating that any player who received a bonus of at least $4,000 had to be placed on the major league roster within a year or he could be drafted for $4,000.) Though he batted only 148 times for the Montreal Royals. There fears came true the Pittsburgh Pirates drafted him that November. Though only 20 and still learning the English language, He became a starter for the Pirates in 1955. He was rightfully Pittsburgh's pride and joy. The fans laugh at his antics, ooh- and-ah at his spectacular plays, roar in anticipation of his performance, and in general love the man. The Pirates, who were awful in his first three seasons, gradually built a strong club. In 1960 they won the National League pennant, with him hitting .314 with 16 homers and a team-high 94 RBI and making his first All-Star team. He continued his awesome play in the World Series, hitting .310 as the Pirates defeated the New York Yankees on Bill Mazeroski's famous ninth-inning homer in Game 7. But He never wore his 1960 championship ring. Feeling snubbed by the writers because he only finished eighth in MVP balloting, he wore an All-Star ring instead. His performance in 1960 was just the beginning of his All-Star, Hall of Fame career. In 1961 he was in the best shape of his life, finally getting over the chronic back problems that had bothered him since his rookie season. With his improved health, He hit .351 to win his first batting title, producing 201 hits. On November 14, 1964, he married Vera Cristina Zabala in Carolina, Puerto Rico. They had three sons. Roberto Jr., Luis Roberto and Roberto Enrique. Proud of his heritage Roberto insisted that Vera give birth to all three sons in Puerto Rico. From 1964 through 1967, He won three more batting titles. And in the year he didn't win one, he was voted the National League's MVP. He had a career best .371 batting average in 1967. The year he won the MVP, he finished fifth in batting at .317 but had career-highs with 29 homers and 119 RBI (second best in the league). The Pirates came in third, three games behind the first-place Dodgers. In 1971, Clemente (.341) led the Pirates to another pennant. Though one of the game's

Essay about Computers

Essay about Computers Essay about Computers Page 1 of 3 Kidane Cunningham 2Â ­8Â ­14 Computers The Most Helpful Tool Of Technology The computer was not originally invented for the things we use it for today but out of the need to solve a number-crunching crisis. By 1880 the U.S population had grown so large that it took over seven years to tabulate the U.S census results. In a search for a faster way to get the job done, a punch card system was developed by Herman Hollerith which calculated the U.S census in three years. Earlier computers were not compatible for the many functions they are performing today. Over the years there have been many improvements in the functions of computers thus making it the most helpful tool of technology. In the workplace computers are used for communication. Prior to computers, workplaces had multiple receptionists answering the phones and redirecting calls. With new technology, computerized phone systems answer phone calls and direct callers to the exact extension they want with the push of a few buttons. Email is another form of communication that workplaces use it is the preferred method of communication for some workplaces because it is immediate, it’s not as disruptive as phone, calls and the recipient can finish their task at hand before by sending an email. Instead of having towering filing cabinets, computers are able to store data therefore utilizing less office space. Many companies keep their client records in databases for quick retrieval and review. Many criminal investigation units utilize computers in their process to investigate crime. Investigators integrate the fields of computer science and law to investigate and solve crime. Computer forensics has been indispensable in the conviction of well-known criminals such as terrorists, sexual predators, and murderers. Investigators use computers to recover evidence from GPS to track the whereabouts of suspects, an example of this is when the U.S forces found the Pakistani compound where Osama Bin Laden was killed by Kidane Cunningham Page 2 of 3 tracking satellite phone calls made by his bodyguard back in 2011. Investigators check suspects computer for more evidence. Files are not deleted permanently from the hard drive of the computer so the investigators are able to find the files. Criminals use encryption software to encrypt their files to make it harder for the investigators to find them but the criminals often times encrypt a ton of their files making it possible for investigators to find the evidence. Another area where computers are useful is in animation. An animator's job is to bring a static image or object to life by giving it movement and personality. This job is not possible without the two basic kinds of animation, computer-assisted and computer-generated. Computer-assisted animation is two-dimensional like cartoons. The animator draws objects and characters either by hand or with a computer. He then positions his creations in key frames, which form an outline of the most important movements. Next, the computer uses mathematical algorithms to fill in the frames. This can be done by hand, but are accomplished much faster with a computer. Computer-generated animation is three-dimensional meaning that objects and characters are modeled on a plane with an X, Y and Z axis. This can't be done with pencil and paper. Computers are used to make these characters break physical laws like gravity, mass and force. The learning environment has been changed by computers a lot since the past. Internet access allows students to conduct comprehensive research and communicate

Recent Current Event Analysis Essay Example | Topics and Well Written Essays - 500 words

Recent Current Event Analysis - Essay Example 3). This was corroborated by U.S. Senator Marco Rubio whose statements during a radio interview on From Washington al Mundos show and was disclosed to expound on â€Å"how access to the Internet empowers individuals and can be used to help promote democracy† (Capitol Hill Cubans). The main argument in the article is that the "Internet use is a less effective means to mobilize citizens for democracy in extremely authoritarian countries† (Science Daily par. 4). As indicated, the relevance of the results focus on supporting the comparative method and the modernization theory which clearly demonstrates that â€Å"there are some countries that currently appear to have the right political and technological mix for the internet to play a role in social and political change. Those countries include Kenya, Senegal, Uganda, Singapore and Zambia. But countries in the survey that are run by highly authoritarian regimes, such as Vietnam and Zimbabwe, are not likely to see democracy flourishing anytime soon, regardless of use of the internet† (Science Daily par. 13 & 14). Under the modernization theory, â€Å"advanced industrial technology produces not only economic growth in developing societies but also other structural and cultural changes† (Armer and Sillis par. 7). One strongly believes that the Internet has actually accorded vast opportunities for transformations that include political change. However, as contended in the article, political change could only be possibly effectively promoted using the Internet when current political structure permits its prolific application. As validated, in countries where complete authoritarian power rules, there are expected restrictions and constraints in accessing the Internet and in freely communicating personal ideas and thoughts – for the precise reasons that these governments preclude its people to plant the seeds of democracy, as could possibly be propagated through the

Market plan Essay Example | Topics and Well Written Essays - 3250 words

Market plan - Essay Example There are ample opportunities for marketers to lure tourist by designing systematic service mix. Visiting tourists spent an annual average of $25 billion on purchasing various merchandises during their stay in the country. The country has seen slow growth rate for last three years due to fluctuation of Australian dollar value. China and Indian tourism market has emerged as major threat for the Australian tourism industry. The country is trying to use its natural resources to attract nature loving tourists. Australia has unique combination of desert and sea with lush green seaside back ground. Sydney, Melbourne and Adelaide are the major cities in the country. Other cities in the country also plays crucial role to generate revenue for the travel industry (Australian National Audit Office). Sustainable tourism has emerged as latest trend in the tourism industry of Australia. The country is gifted with natural resources. Tourism industry of the country is dependent on its biodiversity, cultural landscape and breathtakingly beautiful natural resources. Great Barrier Reef of the country is one of the major attractions for the tourists. Great Barrier Reef is the largest nature made reef structure in the world and it is two thousand and three hundred km long covering northeast coast of the country (Global Ministerial Environment Forum). 2.0 Sydney Sydney has been selected as location to open new hotel. Sydney is the home ground of architectural beauty of the country. The city is the unofficial capital of the country. Sydney Opera House and Sidney Harbour Bridge are major attraction for tourists. Travellers prefer the city for its cultural heritage and traditional metropolitan structure. Sydney Airport is one of the busiest one in the country. More than three million tourists visit the city annually. The city was focal point of attraction during summer Olympics in 2000. Tourists visit has increased by sixteen percent in last ten years. The government has predicted that there will be another four percent increase in the industry in next two years. The country has already submitted bid to host 2022 football world cup and government has planned to promote Sydney as game location. Government is emphasizing on infrastructural development of the city to promote it as international location capable of hosting big sports event. Darling Harbour and Olympic park are example of infrastructural development made by government. 3.0 Market background Sydney is the largest city in the country with a population of five million. It is forecasted that the population will grow more than six million by next decade. The city is the premium business and travel destination for visitors across the world. Sydney is the international gateway and business hub for the country. The city has distinctive cosmopolitan flavour with ethnical diversity. Almost thirty percent of residents in the city are come from outside the country. The city enjoys the stature of being one of the most important business hubs in the Asia pacific region. More than sixty five percent international multinational companies has

Human genetic engineering Research Paper Example | Topics and Well Written Essays - 2000 words

Human genetic engineering - Research Paper Example Human genetic engineering, HGE refers to a process where medical professionals and scientists interfere with the DNA or genetic makeup of a human cell. Ideally, this process aims at fixing defective genes that have the potential of causing diseases or other genetic complications (Berry 5). Hanna refers to this as genetic enhancement and acknowledges it as the process where genetic material would be transferred for the modification of non-pathological human traits. The institute further argues that the term entails not just making humans well, but rather better than well, by optimizing their capabilities and attributes. This could be accomplished through insertion of a foreign gene into an organism that is virus-like. Thereafter, this organism would be introduced to the human cells thus inserting the new gene into the subject’s genome. Three applications have been used for HGE. Somatic engineering would target specific genes in the given tissues and organs without interfering with the genes occurring in the sperm or eggs (Koops et al. 19). This application aims at treating an existing condition without altering the entire genetic makeup of an individual. On the other hand, germline engineering targets the genes in embryos, sperm or eggs at the early development stages. Thus, this genetic modification affects the cells in the body of the developing embryo that are created afterwards. If the individual sires offspring, such genes would be passed onto the new generation. Finally, cloning could also be applied in HGE in three different ways as given by Berry (24). DNA cloning, also referred to as recombinant DNA technology, involves the transferring of DNA fragment from an organism onto an element that is self-replicating so that the DNA replicates itself in the foreign host cell. To generate an organism with the same DNA as an existing organism, then reproductive cloning would be used. Finally, therapeutic

McDonalds and Tesco Promotional Mix

McDonalds and Tesco Promotional Mix 1A. Mc DONALDS: COMPANY OVERVIEW Dick and Mac McDonald founded the very first drive-in and self service restaurant in California, US in 1940. Today McDonalds is one of the leading fast-food retailer having more than 32,000 local restaurants [1] across the globe. With a mass penetration and exhilarating brand image, McDonalds is serving more thanÂÂ  60 million people in approximately 117 countries of the world [1]. To establish its market presence and differentiate from its competitors, McDonalds has created a number of logos and road signs depending upon its operations as for example dine-in facility drive-through etc. Following are few examples illustrating different logos: [2] Different Logos of McDonalds 1.1 THE PROMOTIONAL MIX STRATEGY McDonalds has employed an effective promotional mix strategy for the marketing of its products and services. For the organisation to penetrate within a specific market, it is essential to gain maximum knowledge about the culture, taste, climate, consumer needs etc. to design a correct set of promotional mix for marketing its marketing campaign. The right choice of the promotional mix helps the organisation to communicate the benefits of its products and services to the consumers (OShaughnessy 2003, p. 110). McDonalds core consumer base is built upon children, business personnel and fast-food lovers. Followed by which the promotional mix strategy used by McDonalds is advertising and sales promotion. [1] http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html [2] http://www.aboutmcdonalds.com/mcd/media_center/image_gallery/logos.html OShaughnessy, J., 2003. The marketing power of emotions, Oxford: Oxford University Press, 2003. 1.2 ADVERTISING The promotional mix strategy followed by media advertising is always favourable as it reinforces the existence of the organization and also helps in persuading the consumers to buy. The advertising tools include print media, electronic media, billboards etc. for promotion. McDonalds too employs certain effective promotional techniques with the help of advertising tools. Print Media, TV Commercials McDonalds utilises aggressive media advertising as a tool to promote its products. With the help of television commercials, newspapers and magazines, the organisation has successfully managed to create a positive image of its brand. The scrumptious representation of its food products on the hoardings not only attracts its consumers but also helps to keep them well informed about the new arrivals. [3] Images of Burger and Fries Social Networking Today social networking websites have become extremely popular and since most of the traffic on these websites is followed by the younger generation therefore, it becomes essential for the organisations like Mc Donalds to demonstrate their market presence. To keep itself connected with its core consumer base, McDonalds has created pages [4] on the most popular social networking websites that includes: Facebook http://www.facebook.com/aboutmcdonalds Flickr http://www.flickr.com/photos/aboutmcdonalds Twitter http://twitter.com/mcdonaldscorp These pages confer all the related information about the latest news and upcoming events about McDonalds and also updates about new deals and offers. [3] http://www.aboutmcdonalds.com/mcd/media_center/image_gallery/products.html [4] http://www.aboutmcdonalds.com/mcd/media_center PUBLIC RELATIONS Public relations play an integral role in todays marketing world. The multinational organisations having vast operational framework take part in certain international affairs like exhibitions, charitable work, rallies and sports events. McDonalds has also been involved in such large scale events which not only execute a positive message but also facilitate in the advertising of its brand image. The 2010 Olympic Winter Games The 2010 Olympic Winter Games were held in the beautiful city of Vancouver located in the host country of Canada. Since the brand image of McDonalds represents youth and therefore, it continues to participate in sports events. McDonalds has formally announced its involvement as the Official Restaurant for the eighth consecutive games [5]. The company is all set to feed more than 10,000 of the worlds best athletes, coaches and the Olympic officials. It is yet another component of McDonalds smart promotional strategy as millions of people across the globe will acknowledge the presence of McDonalds as a worldwide partner of this Olympic movement. 2010 FIFA World Cup South Africa FIFA World Cup is an event that is anxiously awaited by diverse range of age groups everywhere across the world. Mc Donalds always seek for such events that create an extravaganza to target a mass audience. The organisation is an official sponsor and the official restaurant of the 2010 FIFA World Cup South Africa. With more than 32,000 restaurants in more than 100 countries, McDonalds will bring the FIFA World Cup to life for millions of customers and employees around the world. [5] Logo for the 2010 FIFA World Cup [5] http://www.aboutmcdonalds.com/mcd/media_center/press_kits.html SALES PROMOTION The sales promotions are usually short-termed or time specific strategies that are designed to attract the new customers or to replenish the relationships with the existing ones. The sales promotional campaigns offer attractive deals, work on pricing and put forward new products. The buy-one-get-one deals, gifts and prize schemes are few examples of such sales promotions. Toys, Scratch Cards Lucky Draws Children are the target consumer base of McDonalds and hence it becomes inevitable for the organisation to develop such promotional strategies that may create enthusiasm in children. Happy Meals are offered with small toys which excites children. McDonalds also introduces lucky draws, numerous schemes for winning prices and child competitions from time to time as for example, Happy Meal toys, Big Mac Hockey Contest, card games etc. The promotional tactic of scratch cards is also utilised for marketing which comes with combo meals. Adding to this, Mc Donalds also offers econo-meals and value meals. [6] Toys offered by McDonalds Meals Designed for Healthy Eating The consumer world of today is getting more cautious about organic food and healthy eating and realising this McDonalds has come up with a plan of preserving its existing clientele along with attracting new customers. The company has designed Happy Meals with intent to promote healthy eating in children. The organisation has teamed up with DreamWorks Animation to put forward a series of toys including Shrek, Donkey and Puss in Boots to endorse fruit, vegetables, and low-fat dairy and fruit juices.ÂÂ  By promoting the healthy eating McDonalds has tried to penetrate within the consumer base that intentionally avoid the fast food products as they consider it to be fattening and un-healthy. This is a smart promotional campaign that will benefit the organisation by pulling in the new segment of consumer base to the existing database of the company. [7] Shrek Themed Happy Meal [6] http://www.kathysfastfoodtoys.com/McDonalds2.html [7]http://www.aboutmcdonalds.com/mcd/media_center/press_kits/McDonald_s_Shrek_Forever_After_Global_Happy_Meal.html 1B: TESCO: COMPANY OVERVIEW Tesco is the leading retail super market in UK having a mass penetration of approximately 90% with an annual turnover of more than 1 billion. Tesco is an internationally recognised brand name which is not only restricted to food and grocery items but is also extended its operation to the non-food products. [8] Official Logo of Tesco 1.1 PRODUCT RANGE Food Ranges: Milk, eggs, butter and all grocery items Non-food Ranges: Books, DVDs and Electronic products Others: Dieting clubs, flights and holidays, music downloads electricity etc. 1.2 CORE COMPETITORS The list below indicates the core competitors of Tesco in UK. All of the listed below companies are the leading supermarkets in UK and operates almost in same range of products and categories. The competition for Tesco is extremely fierce in UK as the quality of products and services offered by these supermarkets are relatively same hence it becomes difficult for anyone to send out. However, Tesco with its comparatively huge operational network has got a leading position since it has got smaller or bigger outlets in almost every other corner. The promotional techniques offered by these supermarkets is more or less the same but Tesco ensures its distinct identity by introducing smart marketing mix followed by carefully designed promotional mix. Tesco Asda Sainsbury Waitrose Morrisons 1.3 THE PROMOTIONAL MIX STRATEGY Tesco has designed an intelligent promotional mix strategy that reflects a prudent thought process behind its campaigning. Tesco has successfully managed to achieve a vital role in the routine life of every household and its progress lies in the success of its creatively devised promotional strategy. The core constituents of Tescos promotional mix are as follows: 1.3.1 DIRECT MARKETING In combination with a number of meaningful promotional tactics, Tesco is successfully following a direct marketing strategy. Once a customer is registered on their main website -and starts shopping, the company keeps on interacting with that customer via phone, emails and text messages from time to time. Emails Messages The comprehensively designed website stores the contact information of the customer and the efficient direct marketing team of the organisation keeps a track record of customers buying behaviours. Tesco sends promotional offers, necessary information, new products and special deals via personalised email addresses to the customers. Moreover, Tesco also sends out feedback forms and surveys via emails to keep updated with the continuously evolving customers needs and choices. Text Messaging This is yet another way of close interaction with the customers. Tesco keeps on sending useful information about the new offers and products via text messaging. The company ensures that the customer never misses out anything offered by them and by doing so the company also develops a certain place in the customers everyday life. 1.3.2 MEDIA CAMPAIGNING Like its core competitors, Tesco too needs to make heavy investments on media campaigning even though its market presence is humungous. The competitive environment of today doesnt allow anyone to fall short when it comes to media campaigning. Media is one of the most powerful and decisive element of the overall promotional strategy. TV Commercials To differentiate from others it is essential to highlight the key features of the organisation in the TV commercials. Tesco primarily focuses on its accessibility as its network is comparatively broader. The commercials also highlight its healthy eating and organic products. Moreover, the TV commercials are designed to offer a little extra eye-catching moments to ensure that the commercials stay in the customers minds for a longer period of time. Interactive Websites In addition to its main comprehensive website, Tesco has launched a number of other web pages including Tesco Apps, Tesco Diet, and Talking Tesco etc. The links to these web pages are also made available on the main website and the link to the main website has been kept prominent on all other web pages. 1.3.3 SALES PROMOTION Tesco is facing a cut throat market competition and therefore, it has to keep on designing innovative promotional strategies to address the consumer needs and offer them a pleasurable shopping experience at the same time. Keeping in view of the rising level of inflation and recession period, Tesco has come up with ground-breaking promotional tactics as rewarding their customers. Club Card Points By introducing the Club Card rewards point, Tesco has made shopping a lot more fun and exhilarating experience for the consumers. The reward points can be collected by shopping via the online website which can be accessed by going to its website [8]. This promotional technique attracts the customers looking for discounts and saving options. [8] Image of Tesco Club card [8] http://www.tesco.com/ Tesco Apps Tesco has launched a direct mobile website which enables its consumers to shop for groceries from absolutely anywhere on their mobile by downloading the Tesco application from the website [9]. The online shop also allows the customer to add or delete an item from the online shop accessed via the mobile. The mobile application also enables the customer to access the favourite list which makes the process much easier. This application is an innovative promotional technique which attracts the consumer base that has an extremely busy life. [9] Image of Tesco Apps 1.3.4 PUBLIC RELATIONS With its mass penetration in the consumer market, Tesco completely comprehends with the idea of consumer satisfaction which can be achieved by listening to them. It has been established that the customer sentiments drastically changes about a certain product depending upon the positive or negative image they build by experiencing the offered level of services. Believing the same, Tesco maintains close connections with its customers with the help of numerous methods. Talking Tesco The company has introduced a distinctive website named as Talking Tesco so that its customers know that their say matters and is always encouraged. The web page [10] is designed to collect the feedback from its customers along with any issues or grievances and it has been ensured that the relevant team members respond to the complaint or enquiry as soon as possible. The web page also displays a personalised email address i.e. [emailprotected] to directly contact the team and get a quick response. [9] http://www.tesco.com/apps/ [10] http://www.tesco.com/talkingtesco/ Tesco Diets Tesco believes in maintaining strong bond with its customers so that their loyalty can also be preserved. Tesco has introduced an interactive website which offers a personalised fitness programme that is designed to encourage people for healthy eating, maintaining a balanced diet and follow an exercise regime that may help in reducing weight. By registering on the website an individual can receive personalised daily workout programme and log the progress. Moreover, scrumptious recipes, tips, diet plans and interactive tools are also available on the website for free. These kinds of interactive and informative websites help the consumers to develop a positive image about the brand and thereby, develop a relationship of trust between the retailer and the consumer which eventually benefits the organisation. [11] Image of Tesco Diets [11] http://www.tescodiets.com/why-join/90078 2. Explain the role of promotion within the marketing mix for a successful promotional campaign. PROMOTION Promotion is the fourth marketing-mix element which is crucially important for a successful marketing campaign. There are a number of tactics involved in the promotional activities in order to communicate the message to the consumer base. Depending upon the nature and size of the campaign the target market is selected which could be a focus group; a particular market segment based on culture, tastes, and religious believes etc. and promotional materials are designed to influence these customers. 2.1 PROMOTIONAL TOOLS THEIR ROLES There are a number of tools which are helpful in the promotion of the products. These tools include: Advertising Advertising is a method of communicating with the end-customers and passing on a message about a particular products or services. There are several ways of advertising including print media such as press releases, newspapers, magazines, broacher, hoardings and leaflets or it could be electronic media such as radio, television or internet. The advertisements are external mass-mediated messages which do not necessarily influence the individual consumers as desired because these messages are filtered through interpersonal communication channels and the perceptual systems of the consumer before acquiring any implications however, they do influence the consumers buying behaviour (Schiffman and Kanuk 2000, pp. 129-35). The advertisements are typically designed to penetrate a larger segment of the consumers. Since the advertisements represent pictures and the information about the product therefore, it is expected to develop a certain image in the consumers minds. The TV commercials or radi o advertisements are also meant to connect with the target market. The repeated telecast of commercials and the entrance of print media in the sitting areas of every household have developed a different paradigm of marketing. With the help of advertisements the manufacturer attempts to send a clear message to its consumer. OGuinn, Allen, and Semenik define that the meaning of the advertisement is determined through a Schiffman, L. G., and Leslie L. K., 2000. Consumer Behaviour (VII ed.), Upper Saddle River, New Jersey: Prentice-Hall, Inc. subtle but powerful process of meaning construction by consumers (OGuinn, Allen, and Semenik 2003, p. 202). Sales Promotion The advertisements are intended to instigate a desire amongst the target market about a particular product as a result of which the consumer develops a need to purchase it. However, the competition is fierce today and almost every other competitor more or less uses the same tactics to attract the customers. Here comes the need for exploiting different promotional tools. The sales promotion is an effective way to manipulate the pricing strategy and gain advantage over the competitors. The cost of a product plays a vital role when it comes to the consumers decision making process. There is segment of consumers which do not necessarily look for designs, colours and quality instead they always look for discount deals. Depending upon the market density the sales promotion strategy may do wonders with a product. The markets that are rich in similar brands may not get competitive advantage but may boost sales for a limited period and on the other hands, where the markets where the positioning of brands are dissimilar, the sales promotion may aid in establishing the roots of a new brand or may even help in penetrating deep in the market. The main objective is to utilise this tool in an effective manner. The smartly designed sales promotion campaigns can help the retailers to get rid of the old or unsold stocks and make ways for new arrivals. It is important to note that the sales promotion technique might give quick results or might take a little longer to benefit however, the overall performance of the sales promotion strategy can be monitored and measured over the time. The main role of the sales promotion campaign is to attract new customers because the benefits associated with this technique are short termed and hence it is difficult to break the loyal customers. It has been estimated that the tremendous rise in the number of brands and a decrease in the efficiency of traditional advertising due to increasingly fractionated consumer markets has lead to augment the need for developing sales promotion strategies (Brierley 2002, p. 132). Public Relations The main objective of the public relations technique is to exploit the consumers sentiments in the benefit of the organization. The public relations tactics primarily involves the people OGuinn, T., Chris A. and Richard S., 2000. Advertising (II ed.), USA: Southwestern Publishing. Brierley, S., 2002. The advertising handbook, Abingdon, Oxon: Routledge. having potential impact on a companys operations to achieve its goals and objectives, which include both retailers and the customers. The idea is to maintain healthy and positive relationships with the individuals and groups of mutual interests working together for the benefit of the organization. This could be charitable event, a cultural show which is not directly related to the interests of the company but definitely portrays the social responsibilities of the organization towards the society in general. This may in return have a great impact on public sentiments which will lead to maximise sales. The organizations sponsoring the shows ensure that appropriate coverage has been given to such public events and activities thereby, highlighting the positive image of the organization through news and information media. The press conferences, contests, meetings, and other social events are all part of public relations which is intended to draw the attention of general consumers towards their products and services. It is the responsibility of the advertising agencies and the public relation specialists to foresee the possibilities of evolving goodness out of the brand image (Arvidsson 2006, p. 88). On the other hand, several irrelevant issues are also touched by the multinational organizations by supporting certain causes which eventually impacts the organizational objectives in achieving its goals. It has been observed that many corporate companies do not necessarily seek profitability out of public relations tactics however; the brand imaging culture of today evidences that public sentiments plays a vital role in the success and failure of products and services. The multinational organizations and corporate companies acknowledge the importance of public sentiments and therefore, it has been established that marketing public relations departments are essential to directly support corporate and product promotion and image management (Arvidsson 2006, p. 96). Direct Marketing It is a time consuming process which requires the collection of data about the target consumer market. The direct marketing technique is based on an in-house data base which provides sufficient information about the targeted consumers to facilitate the direct marketing teams to offer the best services possible which may suit the clients needs. A number of multinational organisations and corporate companies conduct extensive researches, polls and public surveys to collect the consumers views about certain products. The responses obtained are thus incorporated into the database and are updated from time to time. The process could be very time consuming and therefore, a number of organisations buy the mailing lists and Arvidsson, A. (2006) Brands: meaning and value in media culture, Abingdon, Oxon: Routledge. contact information of potential customers that is tailored to a precise specification. It is an effective promotional tactics which involves a number of different techniques to execute a well-designed marketing plan. Direct marketing may involve the use of emails, letters, phone calls etc to reach the targeted consumers. This method is useful in targeting a specific group of customers and sends them personalised messages which may have a distinct impact as compared to the TV commercials or regular promotional tactics. It has been observed that a segment of consumers prefers to be personally addressed as it gives them some extra importance (Levy 2003, p. 108). This technique is welcomed by a consumer base that is psychologically inclined towards introvert lifestyle. The main role of direct marketing technique is to get realistic results as the promotions are designed to target the listed customers and therefore, the response level obtained from them can give an idea of how well the c ampaign is working. Today, the competition is getting tough and the organisations seek for improved results therefore, direct marketing techniques are adopted to measure the effectiveness of the promotional campaigns and make necessary alterations where required. Personal Selling Personal selling is another tool used to devise an effective promotional campaign. It involves the employment of sales representatives in order to carry out the day to day sales activities. The personal selling technique is not very well complimented by the fast paced environment of today as the consumers are much more inclined towards the electronic sales option i.e. via internet. The personal selling option can be termed as the most expensive means of promotion, as human involvement requires certain expenses, and supplementary benefits however, a number of companies still maintain their sales force and encourage door to door selling. Personal selling is effective with the consumer base that is not very fond of following the commercials and is not capable of using internet. These customers have got the psyche of believing what they see in real. They may prefer trying a product before their final decision making process. The sales personnel are highly trained to deal with such custom ers and also taught to utilise personalised elements and techniques to convince the customers. The door-to-door selling techniques are quiet time consuming and might not get instant results for the organisations however, they seem to be effective in unapproachable client base to get the competitive advantage. Salespeople are trained to make presentations, answer objections, Levy, S., 2003. Roots of marketing and consumer research at the University of Chicago, Consumption, Markets and Culture, 6(2): 99-110. gain commitments to purchase, and manage account growth (McFall 2004, p. 63). The main goal of a sales person is to convince the customer on the spot and achieve the companys target by maximising sales activities which can also be achieved by the word of mouth if the customer is happy with the way the sales person has presented the product. The technique is all about maintaining a good reputation with the end customer where the sales person serves as a face of the company. Therefore, the sales force must be well acquainted with the product knowledge in order to satisfy the consumers enquiries related to the product. The personal selling strategy is considered to be out of fashion due to growing e-technology and web based marketing strategies however, the effect of personal interaction with the consumer can never be ignored. Combined with a correct set of promotional mix a successful marketing campaign can be designed. McFall, L., 2004. Advertising: a cultural economy, London: Sage. Explain the role of advertising agencies in the development of a successful promotional campaign the evidence that you have to produce is a fact sheet. 3. ROLE OF ADVERTISING AGENCIES IN PROMOTIONAL CAMPAIGNS The ever-increasing range and diversity of market products has given rise to plethora of brand consciousness as a result of which the significance of information, persuasion and convincing the customer has become a key feature within the consumer market. Advertising is a vital tool that provides an opportunity for the companies to connect with their target market and to escalate the marketing process, advertising agencies has been pioneered that serves as a bridge between the company and its consumer base. FACT SHEET The advertising agencies facilitates in the development of positive consumer culture. They serve as an effective mediator in between the market products and their consumers. For a successful promotional campaign, an advertising agency aims to benefit its client by maximising sales opportunities. The advertising agencies externalise marketing as a management function and create a body of specialised knowledge about markets and consumers (Wilson and Thomson (2006, p. 112). They comprehend with the clients objectives, product knowledge and the target consumer base. The advertising agencies conceptualise the overall promotional activities. The products are well understood and the process begins by constructing the image and identity of the brand. A team of professionals are involved in the process of brainstorming innovative ideas to achieve the set targets. Extensive research is conducted to study the market trends and consumer needs are identified. Depending upon the size of the budget, an advertising agency creates effective Wilson, J. and A. Thomson (2006) The making of modern management: British management in historical perspective, Oxford: Oxford University Press. promotional campaigns. Advertising agencies makes a strong effort to create and maintain the goodwill of the brands. The agencies are involved in the process of managing a trade marks augmentation to a key symbolic element of marketing strategy (Brierley 2002, p. 97). The agencies devise a marketing communication strategy for mass promotion with the aim of selling The aim is to create a direct link in between the manufacturer and end-consumer by reducing the efforts of sales activities of wholesaler and retailers (Levy 2003, p. 103). Developing a brand image that creates desire for the advertised products. Follow competitor-based approaches to market segmentation and product positioning (Cano 2003). Study the behavioural and psychic dispositions of the consumers which are heavily influenced by the brand imaging. Strategically manipulate the socially-shared symbols in order to facilitate the market penetration. They offer meaning and symbolic connotations to the marketed product which helps the consumers in decision-making process. The advertising agencies plan and design the promotional campaign in such a way that the desired information about a product shall be presented to consumers in a presentable manner (Arvidsson 2006, p. 56) Review the progress of promotional campaigning and improvise necessary alterations where required. Maintain and replenish the bond between manufacturer and the consumers. Brierley, S., 2002. The advertising handbook, Abingdon, Oxon: Routledge. Levy, S., 2003. Roots of marketing and consumer research at the University of Chicago, Consumption, Markets and Culture, 6(2): 99-110. Cano, C., 2003. The recent evolution of market segmentation concepts and thoughts primarily by marketing academics, in E. Shaw (ed.) The romance of marketing history: proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM). Boca Ranton, FL: AHRIM, 2003. Arvidsson, A., 2006. Brands: meaning and value in media culture, Abingdon, Oxon: Routledge. In a report explain the reasons behind the choice of media in a successful promotional campaign. 4. INTRODUCTION With the passage of time the competition in the corporate world has become increasingly fierce that has enabled the marketing sector to grow. Marketing can be done by a number of ways depending upon several associated factors however; the role of media in every form is an essential element of the marketing world. The rising trend of e-connectivity and social networking practices has made it obligatory for the organisations to incorporate media as a tool for a successful promotional campaign. It has been greatly observed that the adoption and implementation of media within the promotional campaigning of a product gives better results as TV, radio, internet connectivity, e-commerce practices and social networking technologies offer a great potential for creating new markets. The incorporation of media within a promotional campaign gives a new meaning to the continuously evolving market trends and consumer behaviour a

Paying Pirate Demands Essay -- Piracy

When many people think of pirates they think of the fictitious Hollywood films that depict the animated characters that have shaped our perception of pirates today. The reality of the situation is that pirates are very real and have emerged as a major threat to the maritime industry as well as ship owners and national economies alike. Although the threat of piracy has yet to receive the attention that many feel it deserves, piracy has increasingly affected the way in which the maritime industry conducts business with other countries in many ways. Piracy not only affects the involved nations both economically and politically, it also contributes to ship owners’ overall cost structures as well as day to day operations. We will discuss the ethical issues surrounding the current concerns of paying pirate demands, as well as evaluate the impact to the affected parties if measures were put into place to solve the issue. Piracy is caused by both political and economic factors. Most of the nations involved in piracy have very poor populations. Although obviously unethical, many citizens of foreign nations such as Somalia and many areas in West Africa simply do not have any other means of providing for their families, which in turn makes piracy a very attractive option. Economically, piracy is a very cost effective strategy to earn substantial profits with minimal cost. In many cases a ship can be seized by pirates rather inexpensively and very quickly, then later released back to the owners for a substantial monetary amount received from a ransom. Politically, piracy occurs simply because of a lack of enforcement against piracy across the globe. In many cases, if a ship is known to have been taken over by pirates foreign gov... ...cil on Foreign Relations. Retrieved April 20, 2012, from Combating Maritime Piracy: http://www.cfr.org/france/combating-maritime-piracy/p18376 Bowden, A. (2010). The Economic Cost of Maritime Piracy. Lansing, P., & Peterson, M. (2011). Ship-Owners and the Twenty-First Century Somali Pirate. The Business Ethics of Ransom Payment. Journal of Business Ethics , 507-516. Rosenberg, D. (n.d.). Retrieved April 20, 2012, from The South China Sea: http://www.google.com/imgres?hl=en&sa=N&biw=1366&bih=667&tbm=isch&tbnid=SSBYIkQ2To0auM:&imgrefurl=http://community.middlebury.edu/~scs/maps_images_alphabetical.htm&docid=61PVkRrq1Pnx0M&imgurl=http://community.middlebury.edu/~scs/maps/modern%252520piracy%2 Stopford, M. (2009). Maritime Economics 3rd Edition. New York: Routledge. Warren, R. C. (2011). Piracy and Shipowners' Ethical Dilemmas. Society and Business Review , 49-60.

Marxism in “Goblin Market” by Christina Rossetti Essay

How is Marxism presented as a metaphor in Christina Rossetti’s poem ‘Goblin Market’? In Goblin Market, Rossetti presents Marxism as a metaphor through a number of different characters and through the language used. It could be argued that in the poem there is this idea that consumerism is bad, and that we are never satisfied with what we have which is essentially the theory behind Marxist views. An example of this in the poem is that once Laura has had a taste of the fruit she immediately wants more. This is shown in Laura â€Å"in an absent dream†¦longing for the night†. Laura is just wasting away waiting for the night to come so she can hear the goblins cry yet again. The use of the word ‘longing’ could be used as a metaphor for the desire and addiction involved in consumer consumption in the economy as a whole. Another way by which Rossetti presents Marxism through metaphor is through the goblins. The goblins could represent business men and therefore be a metaphor for the greed and gluttony in capitalistic society, who tricks people into buying their products. For example when it says â€Å"brother to sly brother† it is as if the goblins have spotted a vulnerable customer who they know they can persuade to buy their produce. Rossetti’s use of the word ‘sly’ infers that the goblins are devious and deceitful in their transaction of the goods, which suggests the greed associated with capitalism through a Marxist opinion. It could therefore be argued that, even though money is the central medium for business, in ‘Goblin Market’ the real value is in the greed and the experience. The golden lock of hair given to the goblins could represent this method of trade however. The â€Å"Goblin men† Are a metaphor for capitalism, and the exploitation of women by these capitalists. The Goblin men want her to buy their fruit, which could be seen as a metaphor for consumerism. On the other hand, it could also be suggested that this metaphor is for the capitalist system as a whole. To get this fruit Laura has to sell her body, and purity, represented by the hair that she sells to the goblin men. Look at this passage in particular. With the help of Marxist criticism we can make the argument that Rossetti was influenced by her contemporary society. As mentioned earlier, every society must – according to Marxism – pass through three stages in order to develop. The third stage of society’s development, the bourgeois society, is a society where all means of production is controlled by one class in society and can therefore be interpreted as the Victorian society and its relationship with the British colonies during this time. The goblins in this poem could therefore be said to represent the controlling force in the economy. The study of the fruits that the goblin men sell through a Marxist perspective is a very important part of the analysis of ‘Goblin Market’. When considering the items offered to the two girls, certain properties of the fruits are particularly interesting. The fruits are described by the author as tempting, sweet-tasting and luscious-looking. They are also exotic and not the kind of fruits which are grown in the typical British climate and nature which presents them as very idealistic. These idyllic fruits could therefore be argued to be a metaphor for the appeal of the capitalist regime and the presentation of propaganda through consumer products – which draws a parallel to the way in which the fruits are presented as â€Å"sweeter than honey† and â€Å"clearer than water† which both have connotations of natural purity and fairness. By using these exotic fruits as the bait with which to trap the innocent girls, the reader gets the feeling that the goblin men have travelled around the world in order to collect and sell the fruit. The selling and consuming of this fruit can therefore be interpreted as the conquering and exploitation of the British colonies all over the world. The structure of ‘Goblin Market’ could be seen to represent Marxism through the use of enjambment and the visual appearance of the poem, due to it being an evenly laid out piece of writing. This is because Marxism was the basis for communism which tends towards fairness and even structure in society which is reflected in the structure of the poem. For example, the lengths of the stanzas are all similar. On the other hand, another interpretation of the structure could be that it lends itself to a reading of â€Å"Goblin Market† as a Christian allegory of temptation, fall, and redemption, and some  critics have contended that this is the main purpose of the tale. In conclusion, the Marxist viewpoint in Christina Rossetti’s poem ‘Goblin Market’ is presented through metaphor. These metaphors take various shapes in the characters and the structure of the poem, as well as the use of language to insinuate the corruption involved in a capitalist societal structure.

Creative Photography Module

What makes a photographer influential? Photographers capture emotion, represent stories, and convey history. If you look at portraits of modern celebrities, you are likely to come across the name Annie Leibniz. She has taken portraits of everyone from John Lennox and Queen Elizabeth II to Michael Jackson and Bill Gates. Her photographs have appeared in a number of different fashion and music magazines over the course of her career. Leibniz was born in Waterbury, Connecticut in 1949. Her father was a member of the UnitedStates Air Force, and the family moved frequently around the world. It was in the Philippines that Leibniz took some of her first photographs, and her interest in art and music flourished in high school. Returning to the United States after living in Israel, Leibniz took a Job with Rolling Stone magazine. Her first cover image appeared on January 12, 1971, and she became the chief photographer for the magazine in 1973. For the next ten years, her style of photographing celebrities helped to define not only the magazine that she worked for, but also the style of portraits that appeared in other magazines and mediums.In the sass, Leibniz left Rolling Stone and went to work for Vanity Fair, continuing to photograph celebrities for the magazine. Leibniz continues to photograph celebrities, producing often- talked-about portraits. 1 1. 2 Ansell Adams Ansell Adams is credited with moving photography into the realm of fine art. Known for his black and white photographs of the western United States, Adams took landscape photographs that brought remote places to people long before travel was possible and highlighted environmental concerns. Ansell Adams, born in February 1902 in San Francisco, California, was an only child.Drawn to nature at an early age, e explored the sea coast and collected insects. He was also trained as a concert pianist. During a family trip to Yosemite National Park, Adams' father gave him a Kodak Brownie camera, beginning his love for photography. Adams returned to the park the following year to do more photography. He learned darkroom techniques by working part time for a photo finisher. At seventeen, Adams Joined the Sierra Club, a group dedicated to preserving natural spaces, and spent several summers as the caretaker for its lodge in the Yosemite Valley.In 1921, Adams sold his first photographs. Despite experimenting with different photograph techniques, Adams referred realism. In 1927, he completed his first portfolio and earned about $3,900, which led to commercial assignments for portraits. By 1931, Adams had his first solo museum exhibition at the Smithsonian Institution that featured sixty photographs he had taken of the Sierra Mountains. With Edward Weston, M. H. De Young Museum, and Imagine Cunningham, Adams formed Group f/64, with a commitment to â€Å"straight† photography instead of artistic interpretation.The name came from the small aperture setting (f/64) which gave the greatest depth of field for a photograph. Adams also opened his own photography gallery in San Francisco. One of Adams' contributions to photography was the development of his Zone System. The Zone System was a way of adjusting the exposure in a photograph to maximize shadows and highlights. It separated the tones between white and black into eleven different zones that corresponded to an f/stop, with middle gray at the center. The system helped to correctly expose a photograph to avoid being under- or overexposed.A photographer would choose an area of the photograph, meter the area, and then adjust the exposure using the system to put the area of the photograph into the exposure that best measures the area. For example, if you are photographing a mountain scene, bright snow might be metered at a zone V (5), but you want it at a zone IX (9). Using the system, you would know to increase the f/stop by four f/stops to get the exposure that you want for the photograph. The Zone System was later applie d to color film and with digital images. 1 1. Edward Weston Edward Weston emphasized the beauty of natural form. His photographs reveal and focus on the natural form of a single item, taken in sharp detail. His photographs are among the most expensive ever sold. Edward Weston was born in Highland Park, Illinois in 1886. He received his first camera, a Kodak Bulls-Eye No. 2, as a present for his sixteenth birthday. He took the camera on a family vacation in the Midwest before buying a 5 x 7 camera and beginning to learn darkroom techniques. Soon, he was photographing Chicago parks and the areas around his aunt's farm.In 1906, he submitted a photograph to Camera and Darkroom, which published the photograph in a full-page reproduction. In 1906, Weston moved to California, but moved back to Illinois a year later to attend the Illinois School of Photography. After finishing the coursework, Weston again moved to California and began work in several hoteliers' studios, learning the busines s. In 1911, he opened â€Å"The Little Studio† and took photographs of children and friends, gaining recognition for his work. In the sass, Weston attention shifted to the everyday objects such as seashells, fruits, and vegetables.Weston began the â€Å"Edward Weston Print of the Month† to create income. For five dollars a month, subscribers received a limited edition print from his work. Success was minimal with only about eleven subscribers to the program. In 1937, Weston received the first ever Guggenheim Foundation grant for a photographer, which allowed Weston to travel and photograph. The following year, he received another grant and published Seeing California with Edward Weston, another publication of his travels, in 1939. The following year, California and the West was published.In 1945, Weston began to exhibit signs of Parkinson disease. By 1948, he was no longer physically able to use a camera but continued to exhibit his work and publish some of the photogr aphs that he had taken earlier in his life. He died in 1958. One of his favorite beaches, and the subject of many photographs in Point Lobos, California, was later renamed Weston Beach in his honor. 1 1. 4 Throated Lange Best remembered for her images of the Southern poor and those starting over in the West, Throated Lange documented the hard times of the Depression era and revealed social difficulties.Her iconic images have come to be the face of the Depression. Lange was born in 1895 in Hoboken, New Jersey. After a childhood marked by polio, Lange became an informal apprentice in several New York photography studios. She moved to San Francisco in 1918 and opened her own studio. When the Great Depression hit the United States in the late sass, Lange was moved to document the people hardest hit by the financial crisis. She was hired by the Resettlement Administration, later renamed the Farm Security Administration. Lane's photographic focus was the unemployed and homeless.In 1941, L ange worked for the War Relocation Authority to document the forced evacuation of Japanese Americans on the West Coast to relocation camps. She photographed the relocation process and the lives of the Japanese Americans in the camps, focusing most of her attention on Manager, one of the first permanent relocation camps in California. The government considered the photographs too critical of the relocation and impounded them; they are now available for viewing through the National Archives. After WI, Lange continued her work in photography with a slightly different position than her earlier social commentary work.Ansell Adams offered Lange a faculty position at the California School of Fine Arts, which had the first fine arts photography department. Lange also helped to co-found the photography magazine Aperture. In 1965, at the age of 70, Throated Lange died of esophageal cancer. As a woman, Lange also served as an inspiration for other female photographers working in a field that w as at that time dominated by men. 11. 5 Alfred Assassinated Called the â€Å"father of photojournalism,† Alfred Assassinated is known for his candid hotplates and spontaneous moments.Essentialist's most famous image is of a United States sailor in uniform kissing a woman in a white dress, taken on the day that World War II ended. Assassinated was born in Germany in 1898. His interest in photography began when he was given a Kodak camera at the age of fourteen. After serving in the German army during World War l, Assassinated began working as a freelance photographer. He sold his first photograph in the sass and began taking photographs for the agency that would become the Associated Press in 1928. In 1935, Assassinated immigrated to the United States, as Germany became more oppressive awards Jews.He would reside in New York for the rest of his life and work for Life magazine for more than thirty-five years. During his career, Assassinated photographed musicians, politicians, writers, and royalty. But his candid photographs, often of unknown people, became his legacy and illustrated the need to be ready to capture spontaneous moments. Assassinated said, â€Å"l still use, most of the time, existing light and try not to push people around. I have to be as much a diplomat as a photographer. People often don't take me seriously because I carry so little equipment and make so little fuss. †

Free Essays on GeoTrust SSL

I. INTRODUCTION A. Overview This GeoTrust, Inc. ("GeoTrust") Certificate Practice Statement (the "CPS") presents the principles and procedures GeoTrust employs in the issuance and life cycle management of GeoTrust True BusinessID Web Server Certificates, GeoTrust True BusinessID Trial Certificates, GeoTrust Organizational Certificates, GeoTrust SecureMark Certificates and GeoTrust S/MIME Institutional Certificates. This CPS and any and all amendments thereto are incorporated by reference into all of the above-listed GeoTrust Certificates. B. Definitions For the purposes of this CPS, all capitalized terms used herein shall have the meaning given to them in Section VIII, Definitions, or elsewhere in this CPS. C. Description and Use of Certificates 1. GeoTrut Trial Certificates GeoTrust Trial Certificates are X.509 Certificates with SSL Extensions which allow a web administrator to test SSL functionality. GeoTrust Trial Certificates are signed by the Trial CA and do not require business authentication. GeoTrust Trial Certificates are not intended to provide identification of a Subscriber's server. GeoTrust does not accept any liability whatsoever in the issuance and/or management of GeoTrust Trial Certificates. GeoTrust Trial Certificates do not in any manner chain to a Thawte CA nor is the Trial CA embedded within any browser software. To initiate a test of the GeoTrust Trial Certificates, a web administrator must install the GeoTrust Trial Certificates on their server and mark such GeoTrust Trial Certificates as trusted within the test browsers. 2. GeoTrust True BusinessID Web Server Certificates GeoTrust True BusinessID Web Server Certificates are X.509 Certificates with SSL Extensions that chain to a Thawte CA and which facilitate secure electronic commerce by providing limited authentication of a Subscriber's server and permitting SSL encrypted transactions between a Relying Party's browser and the Subscriber's server.... Free Essays on GeoTrust SSL Free Essays on GeoTrust SSL I. INTRODUCTION A. Overview This GeoTrust, Inc. ("GeoTrust") Certificate Practice Statement (the "CPS") presents the principles and procedures GeoTrust employs in the issuance and life cycle management of GeoTrust True BusinessID Web Server Certificates, GeoTrust True BusinessID Trial Certificates, GeoTrust Organizational Certificates, GeoTrust SecureMark Certificates and GeoTrust S/MIME Institutional Certificates. This CPS and any and all amendments thereto are incorporated by reference into all of the above-listed GeoTrust Certificates. B. Definitions For the purposes of this CPS, all capitalized terms used herein shall have the meaning given to them in Section VIII, Definitions, or elsewhere in this CPS. C. Description and Use of Certificates 1. GeoTrut Trial Certificates GeoTrust Trial Certificates are X.509 Certificates with SSL Extensions which allow a web administrator to test SSL functionality. GeoTrust Trial Certificates are signed by the Trial CA and do not require business authentication. GeoTrust Trial Certificates are not intended to provide identification of a Subscriber's server. GeoTrust does not accept any liability whatsoever in the issuance and/or management of GeoTrust Trial Certificates. GeoTrust Trial Certificates do not in any manner chain to a Thawte CA nor is the Trial CA embedded within any browser software. To initiate a test of the GeoTrust Trial Certificates, a web administrator must install the GeoTrust Trial Certificates on their server and mark such GeoTrust Trial Certificates as trusted within the test browsers. 2. GeoTrust True BusinessID Web Server Certificates GeoTrust True BusinessID Web Server Certificates are X.509 Certificates with SSL Extensions that chain to a Thawte CA and which facilitate secure electronic commerce by providing limited authentication of a Subscriber's server and permitting SSL encrypted transactions between a Relying Party's browser and the Subscriber's server....

Impacts of Acid Rain on Central and Southern China Research Paper

Impacts of Acid Rain on Central and Southern China - Research Paper Example Environmental pollution take the form of air pollution, water pollution and soil pollution among others that affect the general livelihood of the people who live in certain areas of the world. One of the effects of the environmental pollution is the production of acid rains, which has been witnessed in many parts of the world as a result of excessive emission of substances with hydrogen ions into the atmosphere. The effect is that the hydrogen ions combine with the environmental water to produce an acidic substance which falls to the ground as rain and it has very many negative impacts. Acid rain has its water with a pH value which is lower than the normal pH7 for neutral substances such as clean water, which contain no hydrogen ions or hydroxide ions. The pH value of water in the acid rain can be lower than seven as a result of emission of carbon (IV) oxide, oxides of sulphur and those of nitrogen (Chen, Li & Gao, 2010). The water that result from acid rains are as cannot be healthy for drinking and has a corrosive impact on the metal substances as well as negative impacts on the plants, which may be seen through falling of young plant leaves. To some other things like clothes and paintings, the acid rains can have a bleaching effect in addition to corrosion that happens (Ribeiro, Taffarel, Sampaio, Flores & Silva, 2013). This implies that acid rains are not in any way friendly to the environment in which they are experienced and they can lead to devastating impacts on vegetation cover in a given place. In evaluation of the impact of acid rains on the environments, it is important to consider its impacts on the forest cover and other species with a focus of the issues experienced in the Southern and Central China. Formation of acid rain Acid rains are formed mostly as a result of combustion of fossil fuels which lead to emission of sulphur and nitrogen oxides that are released to the environment. The problem happens when sulphurous and nitrogenous products in their gaseous forms go to the atmosphere and combine with the water. When a react fossil fuels consisting of sulphur as an impurity burn, they form a gaseous product known as sulphur (IV) oxide, which rises to the atmosphere and combine with other components thereof. In the presence of hydroxyl radicals, the sulphur (IV) oxide is oxidised to sulphur (VI) oxide, which reacts with atmospheric water molecules to form sulphuric acid (H2SO4). The acid rain that results from sulphur oxides contributes to about 70% of the acid rains in the environment all over the world (Ribeiro, Taffarel, Sampaio, Flores & Silva, 2013). On the other hand, nitrogen oxides, which make nitric acid rains, are formed as a result of combustion of fossil fuels which contain nitrogen particles as part of their components. When fuels are burned, they produce nitrogen oxide, NO, which is oxidised by the ozone (O3), and hydrogen dioxide (HO2), to form nitrogen dioxide (NO2) gas, which is very reactive. In the reacti on, the gas reacts with hydroxide ions in the atmosphere to form an acidic substance known as nitric acid, (HNO3). Both cases of sulphuric and nitric acid cause acid depositions into the earth when they fall to the ground from the atmosphere during the either rain seasons. The acid rains can reach the earth in high amounts or as few drops to the ground but have similar devastating effects on the living and the non-living things (Ribeiro, Taffare

Choose a topic Research Paper Example | Topics and Well Written Essays - 750 words - 1

Choose a topic - Research Paper Example It takes place on every Chaturmas, the twelfth day of the waning moon. During this day, all Jains congregate in temples for devotions. a) New Year Festive- in nations like Sri Lanka and Thailand, the New Year is usually celebrated for about three days from the first full moon in the month of April. In other Mahayana countries, this celebration is held the first full moon of January. b) Vesak- Vesak is held to commemorate the birth and death of Buddha, the enlightened one. It is, thus, the most important event for the Buddhists. The celebrations usually happen during the first full moon of May. Other Buddhism festivals that remember the life of Buddha are the Magha Puja and Asalha Puja Day. a) Oshogatsu- this is the celebration of the closure of the old year and opening of the New Year. During the closure of the year, the people party as they symbolically wash away the misfortunes of the past. They also express their wishful expectations of the New Year. These festivals usually give the members of these religions the opportunity to come together as one family and share their spiritual experiences. Most worshipers usually get spiritual nourishment from these festivals. In Hinduism for instance, the festivals help them divert their attention from the worldly things and concentrate on the spiritual matters. In Shinto, the visiting of the graves helps them make peace with their ancestors and gods. It is during such times that the members of these religions decide to give to the poor in the society and preach peace. As they give back to the community by helping the poor, they create a harmony between the community and religion. During these celebrations, the people usually feast with food and drinks and the outsiders are always invited to take part. Diwali is a good example. Therefore, such celebrations bring the people together and help create peace in a social set

Dehumanization in the book A Lesson before Dying by Gaines Essay

Dehumanization in the book A Lesson before Dying by Gaines - Essay Example Along the corridors of justice, after Jefferson has been convicted of murder, his lawyer puts it that his client is no more than a poor fool and likens him to a hog. It is his way of showing that Jefferson is not capable of committing the act he is charged with. Infuriated with the lawyer’s dehumanizing and insulting reference to her godson, Miss Emma, Jefferson’s godmother decides to coerce Grant Wiggins to help her in ensuring at least Jefferson dies an honorable death (Gaines 7). Grant, who now teaches at a plantation in Louisiana, secretly loathes the acts of injustices extended on his fellow black men but does not want to get involved in the judicial administration. It is therefore no surprise that he does not want to feature in the Grope vs. Grant case. Tante Lou, Grant’s aunt how manages to convince him into helping Jefferson. The company’s- Grant, Miss Emma and Tante Lou- first trip to see Jefferson in his cell is futile as they discover that he heard too much of the lawyer’s hurting words which had a depressing effect on him. He therefore refuses to talk to them and after an hour of uncomfortable silence, they all leave. Jefferson would later say that dignity is preserved for young man’s and not hogs when Grant tries to get him in touch with his humane side (Gaines 26). Grant continues to see Jefferson and is surprised while he initiates a conversation about ice cream one day (Gaines 27).

Nissim Ezekiel Treatment of Poetry Essay Example for Free

Nissim Ezekiel Treatment of Poetry Essay Nissim Ezekiel’s poem Enterprise describes a metaphorical journey toward a specific goal. The travelers on this journey begin in a real physical place, a desert, and argue about how to cross this challenging landscape. One of the members of the group, who writes the most stylish prose, goes his own way. The rest of the group is left on its own. Some quit the team. The group is attacked by travelers, and over time become unmoved by anything they witness. Fatigue and the stresses of travel have settled in and many of the members of the group cannot go on. By the fifth stanza, the picture ahead is grim. The enthusiasm has faded and their burdens are heavy. Their vision is clouded with the disintegration of the group and their exhaustion. The well-focused goal presented in the first stanza is lost. The travelers are a disorganized group of aimless wanderers unaware any longer of the original motivation for their expedition. Their observations at this point in the poem are about trivial things. In the last stanza, the travelers reach their destination; however, it is not quite home. Ezekiel concludes that this type of expedition is not a worthy undertaking; living â€Å"at home† with inner satisfaction is the greatest achievement of all. The travelers’ consider their journey and have moments of introspection. They come to the conclusion that their expedition has been neither pioneering or notable for any reason. They had thought their journey would make a mark in history. The only problem is that others have made this journey before. It is nothing new. The journey of â€Å"Enterprise† is a metaphor for life and our focus on the destination as the only means for our goals. Some critics have noted that Ezekiel’s â€Å"Enterprise† is also his attempt to bring together two â€Å"homes†: his place of birth and his journey to a European city. His exploration of the idea of â€Å"home† is sophisticated enough to be compared to the same themes in the poetry of Robert Frost, for example.